Apple’s upcoming iPhone 15 series, including the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, is set to be released during the annual September event called “Wonderlust.” While the standard models may maintain their previous price points, the Pro variants are anticipated to see a slight price hike. This price adjustment coincides with expectations of lower iPhone sales, potentially helping offset the forecasted decline in sales.
The major alterations in iPhone 15 Pro models
To start, the two Pro iPhones, namely the iPhone 15 Pro and iPhone 15 Pro Max, are anticipated to feature a titanium frame in the upcoming release. This choice should provide enhanced structural integrity and a notably more luxurious sensation compared to the standard iPhones, which are likely to retain their aluminum frames.
Another significant alteration might involve introducing a new chip for the iPhone 15 Pro models, while the standard models may continue with last year’s A16 Bionic, the same processor that powered the iPhone 14 Pro models. If the iPhone 15 Pro indeed incorporates the A17 Bionic chip, users can expect not only enhanced performance but also improved energy efficiency, potentially resulting in extended battery life for Pro users.
While all four iPhone models are anticipated to feature a USB-C port this year, the Pro variants are set to provide faster data transfer speeds compared to the standard models. Furthermore, the base iPhones are expected to incorporate Dynamic Island technology, but the Pro models will likely boast superior displays with slimmer bezels. Additionally, the Pro models may introduce a significant feature known as the Action Button, enabling users to perform specific actions with a simple button press, conveniently located in the same position as the mute switch.
The Pro models have featured telephoto lenses for several years, but this year’s iPhone 15 Pro Max may introduce a periscope lens, potentially doubling the zoom capability from 3x to 6x compared to its predecessor. Mark Gurman, in the latest edition of his newsletter for Bloomberg, reaffirms the price increase and proposes that the distinctions between the standard and Pro models could warrant the additional cost for consumers. This shift might result in increased revenue for Apple, even if unit sales remain consistent, as the company aims to encourage customers to opt for pricier options.
What could be the expected prices for the iPhone 15 Pro and iPhone 15 Pro Max?
According to rumors, the iPhone 15 and iPhone 15 Plus are expected to maintain their starting prices from last year at $799 and $899, respectively. However, there is speculation of a price increase ranging from $100 to $200 for the iPhone 15 Pro models. It’s rumored that the iPhone 15 Pro may start at $1,099, a $100 increase compared to last year’s iPhone 14 Pro launch. Additionally, the iPhone 15 Pro Max could be priced at up to $1,199, with some rumors suggesting a further $200 price hike.
Apple will not only apply this strategy to iPhones but also to its accessories, encouraging customers to opt for more expensive options. The higher-priced Ultra version will come with a titanium case, a larger display, and extended battery life. For those seeking AirPods with USB-C charging capabilities, the more expensive model will be the choice, at least initially.
