This online retailer has rapidly gained popularity in the United States, but what is it, and what’s the secret behind its remarkably low prices?
Temu, pronounced as “tee-moo,” has made a significant impact on the online shopping scene. It offers customers an extensive range of products at astonishingly affordable rates. Whether it’s wireless earbuds for less than $10, compact blenders priced at just $8, smartwatches under $19, or wedding dresses for a mere $27, Temu has emerged as a preferred shopping app for countless users globally. This doesn’t even begin to cover the vast selection of beauty and home decor items available at incredibly low prices.
Since its introduction to the U.S. market in September 2022, Temu has achieved a remarkable milestone of 50 million downloads, positioning itself as the most frequently downloaded app on the Google Play Store. It has outperformed retail giants such as Amazon, Walmart, and Target, signifying a soaring surge in Temu’s popularity.
Temu is under the ownership of PDD Holdings, a Chinese technology firm listed on NASDAQ as PDD. It operates as a subsidiary of Pinduoduo, one of China’s prominent e-commerce platforms. In a groundbreaking move, Temu ran two 30-second Super Bowl advertisements only five months after its launch, offering millions of viewers the opportunity to shop “like a billionaire.” Notably, Temu holds the distinction of being the youngest company ever to feature a Super Bowl commercial and invested a substantial sum, a staggering $7 million per half-minute slot.
What is Temu?
Temu stands as an online shopping platform that offers a diverse selection of over 100 product categories, encompassing thousands of products. Shoppers have the option to purchase heavily discounted items or seize the opportunity presented by a variety of daily lightning deals.Temu’s inventory spans a wide spectrum, encompassing everything from cosmetics and kids’ apparel to power tools, handheld electronics, and pet essentials. What sets Temu apart from similar e-commerce platforms like Wish and Shein is its extensive product range that extends beyond the confines of purely fashion-oriented merchandise.
Why is Temu so cheap?
There is much curiosity surrounding how Temu can provide such astonishingly low prices, and the explanation lies in Temu’s business approach. Instead of possessing the products featured on its platform, Temu serves as a facilitator in the purchasing process. It achieves this by connecting customers with suppliers, simplifying the buying transaction and reducing expenses. Through collaborations with a worldwide network of suppliers, Temu and its parent company, PDD Holdings, can effectively sustain their competitive pricing strategy.
Is Temu legit?
Indeed, Temu is a genuine enterprise, having commenced its operations in the United States in September 2022. As stated on its website, the company maintains a global workforce comprising 10,000 employees. Since its inception, Temu has efficiently handled over 61 billion orders and garnered a customer base of over 11 million individuals worldwide.
How long do Temu orders take to arrive?
Customers who are used to Amazon’s speedy overnight deliveries may find Temu’s shipping times less satisfying, as Temu packages typically require anywhere from eight to 25 business days to reach their destination. However, it’s worth noting that standard shipping is complimentary for all orders, and there is also an express shipping choice available for a fee of $12.90. In cases of delayed deliveries, Temu does offer a $5 credit to affected customers.
