The technology titan is hurrying to safeguard its main operations through a series of initiatives, such as enhancing its search platform and designing a brand-new one.
In March, Google staff were surprised to discover that Samsung was contemplating replacing Google with Microsoft’s Bing as the default search engine on its devices. Bing had been a less popular search engine, but gained attention after implementing new AI technology. Google responded to the threat with “panic,” according to internal messages examined by The New York Times. The Samsung agreement was worth roughly $3 billion in yearly revenue, while a similar Apple contract that’s up for renewal this year is worth approximately $20 billion.
Google’s search business faces its biggest challenge in 25 years from new A.I. competitors like Bing, prompting Google to swiftly develop a new search engine powered by this technology. Internal documents examined by The Times reveal that Google is also enhancing its current search engine with A.I. features.
Google is developing new features, codenamed Magi, with input from designers, engineers, and executives working in “sprint rooms” to refine and experiment with the latest versions. The forthcoming search engine is intended to deliver a highly personalized experience to users, with an aim to predict and meet their needs. Lara Levin, a Google spokesperson, noted that not every product idea or brainstorm session results in a release, but confirmed the company’s excitement about introducing fresh A.I.-powered capabilities to search and promised to share additional information shortly.
Several product concepts are currently in different phases of development at Google. GIFI is a tool that would harness A.I. to produce images in Google Image search results. Tivoli Tutor is another tool that would enable users to learn a new language via open-ended text conversations with A.I. Searchalong is a product that would allow users to ask a chatbot questions while browsing the internet on Google’s Chrome browser. For instance, if someone were seeking activities near an Airbnb rental, the A.I. would scan the webpage and other online resources for a reply.
