In the EMEA region, Samsung Electronics has joined forces with Activision Blizzard, the creator of Call of Duty, for a marketing initiative titled “Embrace Your Game.” The South Korea-based tech company will utilize Activision Blizzard’s well-known games to showcase its range of gaming devices, spanning TVs, monitors, and smartphones. This partnership is poised to launch a comprehensive marketing campaign across 44 countries, employing multiple channels and promoting various products.
Samsung’s Gaming Skills Development Program
As part of the Embrace Your Game Campaign, the company has introduced the Samsung Gamer Training Program. This initiative aims to assist players of all levels in enhancing their skills.
The portal website encompasses various tips presented in diverse formats, including insights from professional players and content creators, video workshops and tutorials, product suggestions, interactive training sessions, and more.
The implications of this campaign for Samsung’s devices
Samsung will leverage all digital channels in Europe to endorse the campaign, spotlighting Activision Blizzard games such as Crash Team Rumble, Overwatch 2, Diablo Immortal, and World of Warcraft. These games will receive promotion across Samsung’s range of products, including TVs, gaming monitors, and Galaxy phones.
The Chief Marketing Officer for Samsung Europe expressed, “The gaming landscape is evolving, and at Samsung, we aim to cater to all gamers, ranging from casual to professional. Embrace Your Game provides gamers of all types the chance to deeply engage with their video games, whether from the comfort of their home or any other location.
Activision Blizzard CEO Bobby Kotick is slated to depart from the company by the end of December. Having become Activision’s CEO in 1991 through a stake purchase, Kotick will conclude his 32-year tenure with the firm. He formalized this decision by sending a letter to the company’s employees.
Microsoft completed the acquisition of the game publisher in October through a $70 billion deal, known for its popular titles such as Call of Duty, Diablo, and World of Warcraft.
