Sony dominates the smartphone camera sensor market with a 54% share, while Samsung, with 29%, lags behind. Despite being a major player, the South Korean tech giant aims to catch up by incorporating on-device AI in new camera sensors, as per Counterpoint Research.
Exploring the Integration of AI into Samsung’s Smartphone Camera Sensors
As per Business Korea, Samsung is integrating AI into its camera image sensor operations. Earlier this year, the South Korean company introduced its third 200MP camera sensor, along with the Zoom Anyplace technology, driven by AI.
Samsung’s Zoom Anyplace technology enables concurrent 4K video recording for both the entire frame and a magnified section of the frame.
Additionally, the company intends to integrate further AI functionalities into its camera sensors. Samsung’s overarching business goal is to craft sensors capable of mimicking human senses. The roadmap envisions the creation of camera sensors by 2027 with the ability to capture imperceptible elements, as outlined in the report.
President Park Yong-in of Samsung’s System LSI division has articulated the company’s commitment to spearheading the ‘Proactive AI’ era. This entails proficiency in Generative AI, advanced algorithms, technologies, and extended-range communication solutions.
SK Hynix has announced the integration of an AI processing chip into its camera sensors, aiming to reduce latency, enhance image quality, and decrease power consumption. The utilization of an AI accelerator in the image sensor has enabled the testing of functionalities such as face and object recognition.
With rising demand from autonomous cars, IoT, robotics, and XR (Extended Reality) devices, the camera sensor market has entered a growth phase post-pandemic.
